How to use google trends for SEO and keyword research?

How to use google trends for SEO and keyword research?

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Google Trends is a powerful tool that can be used effectively for search engine optimization (SEO) and keyword research. By understanding how to leverage this tool, you can gain valuable insights into popular search queries, identify trending topics, and optimize your website content to drive more organic traffic.

What is Google Trends?

Google Trends is a free tool provided by Google that allows users to explore the popularity of search queries over time. It provides data on the volume of searches for specific keywords, as well as related topics and queries.

With Google Trends, you can see how search interest has evolved for a particular topic or keyword, compare the popularity of different queries, and identify emerging trends in your industry.

Google Trends can be a valuable resource for content creators, digital marketers, and SEO professionals looking to optimize their websites for search engines. By using this tool, you can uncover new keyword opportunities, track the performance of your existing keywords, and create content that resonates with your target audience.

Leveraging Google Trends for SEO and keyword research

1. Discover trending topics and keywords

One of the primary ways to use Google Trends for SEO is to discover trending topics and keywords in your industry. By entering a broad topic or keyword into the search bar, you can see how search interest has changed over time. This can help you identify popular search queries that you can target with your content.

For example, if you run a fitness blog, you can use Google Trends to see which fitness trends are gaining traction among users. By creating content around these trending topics, you can attract more visitors to your website and increase your chances of ranking higher in search engine results.

2. Compare the popularity of different keywords

Another useful feature of Google Trends is the ability to compare the popularity of different keywords. By entering multiple keywords into the search bar, you can see how search interest varies between them. This can help you prioritize which keywords to target in your SEO strategy.

For instance, if you are a digital marketer offering social media services, you can compare the search volume for keywords like “social media marketing,” “social media management,” and “social media advertising.” By analyzing these trends, you can determine which keywords are most relevant to your target audience and adjust your content strategy accordingly.

3. Identify seasonality in search trends

Google Trends can also help you identify seasonality in search trends, allowing you to plan your content strategy around peak search periods. By analyzing search interest over time, you can see when certain keywords experience spikes in popularity and adjust your content calendar accordingly.

For example, if you run an online store selling holiday decorations, you can use Google Trends to track the search interest for keywords like “Christmas decorations” or “Halloween costumes.” By noticing when these keywords start to trend, you can optimize your website content and promotional campaigns to capitalize on seasonal search trends.

4. Analyze geographical search data

In addition to providing global search data, Google Trends also offers insights into the geographical distribution of search queries. This analysis allows you to refine your SEO strategy by tailoring your content and marketing efforts to specific regions, countries, or even cities that are showing a high interest in your topics or products.

By identifying geographical trends, you can also discover new markets or detect regional language nuances in search queries. This invaluable insight assists in optimizing your website for local search, improving your visibility. Here are few steps that you can take into account in order to find the desired keywords that you are looking for using Google Trends:

Step 1: Start with a Broad Search

Begin by visiting the Google Trends website. Enter a broad term related to your industry or topic in the search box. This initial search will give you a high-level view of the interest in this topic over time, along with geographical data showing where the term is most popular.

This step is crucial for understanding the general trend of your topic; is it gaining popularity, or is it in decline?

Step 2: Refine Your Search with Filters

After conducting a broad search, it’s time to refine your results to gain more actionable insights. Google Trends allows you to filter your search results by:

– Location: Narrow down your search to specific countries, states, or even cities to understand regional interest.
– Time Range: Filter results from the past hour up to the past 15 years to observe how trends have changed.
– Category: Refine your results further by specifying a category that best fits your topic to filter out unrelated trends.
– Type of Search: You can filter by web search, image search, news search, Google

Shopping, and YouTube search to see how trends vary across platforms.
These filters can help you uncover more targeted keywords and topics that are relevant to your specific audience.

Step 3: Explore Related Topics and Queries

One of the most valuable features of Google Trends is its ability to show related topics and queries. These are broken down into:

– Top: The most popular topics and queries related to your search.
– Rising: Topics and queries that are gaining popularity.

Exploring these can uncover hidden gems and new keyword opportunities that might be less competitive but highly relevant to your audience. These insights are invaluable for content creation, helping you address queries and topics that your audience is genuinely interested in.

Step 4: Compare Keywords

Google Trends allows you to compare up to five keywords at a time, enabling you to gauge the popularity and seasonality of different keywords. This feature is especially useful for deciding between similar keywords or for finding the best keywords to target for specific times of the year.

To compare keywords, simply add another term in the “Compare” box and analyze the results. Look at the interest over time graphs and the geographical interest to decide which keywords are worth targeting. Pay close attention to any seasonal peaks or trends that could influence when and how you target these keywords.


By following these steps and utilizing Google Trends effectively, you can gain deep insights into user behavior, emerging trends, and keyword opportunities. This will empower you to craft more targeted, timely, and relevant SEO strategies that align with what your audience is actively seeking. Always remember, successful SEO isn’t just about understanding the